Magenta Moments

Magenta Moments is Deutsche Telekom's loyalty and rewards programme, integrated into the OneApp. It gives customers access to exclusive offers, giveaways, competitions and benefits through partnerships with well-known brands, covering different aspects of everyday life.

Available across 10 European countries, Magenta Moments offers a shared digital experience with significant international reach. According to Deutsche Telekom's 2025 figures, the platform had reached 9 million members, with more than 135 million transactions.

Accessibility & the European Accessibility Act
As part of the preparation for the European Accessibility Act (EAA) requirements, I contributed as an Accessibility Expert to the overall effort to improve the accessibility of Magenta Moments. My role involved evaluating the existing experience, identifying accessibility barriers, proposing improvements, and collaborating with design and development teams to redesign and refine problematic areas. I also created detailed accessibility annotations to guide implementation and took part in usability testing with people with visual and motor impairments, ensuring that design decisions were informed by users' real needs and experiences.

Company: Desquared
Partner: Deutsche Telekom
Project Manager: Moritz Schaub
Accessibility Expert: Betty Chatzisavvidou